Articles from Marketing Strategy category

Understanding the Inertia Promotion Principle — 2001-03-22
Have you ever set out using some form of promotion only and then felt that it's not working? If so did you give up and begin to look for another method? So many people miss out on ... »
Try We-Based Retailing on for Size — 2001-03-20
As consumers, we all grew up with the methods of traditional retail selling. The clerk, when you could find one, was a "do-it, go-for," with little imagination. Today, to be an effective ... »
Simple, Cheap and Effective Marketing Strategies — 2001-03-15
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their ... »
Find your unique selling proposition and stand out from the crowd — 2001-03-13
In developing any business you must consider why customers come (or dont come) to your site, store, or office. What makes them pick you instead of your competitors? This is particularly ... »
How To Use Testing For Breakthrough Marketing Results — 2001-03-13
Advertising is expensive. And it costs you the same amount of money to run an ad (or mail a letter) that brings in 2 customers as one that drives in 20 customers. So that difference is in ... »
Marketing and positioning online — 2001-03-13
Analyzing web position has become a great part of online marketing. During the last couple of months in the process of submitting new projects, we have realized how difficult search ... »
The Secret of Internet Marketing — 2001-03-13
Everyone seems to be searching the Internet for "the" secret of Internet marketing. We know that when we find "the" secret we will become immensely wealthy overnight with little or no ... »
Why Every Internet Business Should Have Its Own Product — 2001-03-13
A fairly standard piece of advice youll find on marketing web sites is that Internet entrepreneurs must have their own product because "you get to keep most of the profit". However with ... »
Winning the Game: Your Strategic Marketing Plan — 2001-03-13
If you want your small business to compete with the "big boys" you should have a "strategic marketing plan." A strategic marketing plan basically spells out how you will use your available ... »
How Amazon.com Reads Your Mind — 2001-03-12
When you buy a book from www.amazon.com , you are presented with a list of other books which "might" be of interest to you even though they are on completely different subjects than your ... »

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