Articles from Marketing category

WOW! What a Great Business Card — 2001-09-17
For many, personal networking is one of the best resources to increase your business. An effective and compelling business card can be your silent voice once you have left the networking ... »
The Fast, Fine Points of an Ad! — 2001-09-12
The first point would have to be the most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an ... »
The Favicon.Ico Mystery? — 2001-09-12
In this issue you will: 1. Learn the Answer to the Great Favicon.ico Mystery 2. Learn How to Turn that Information into a Killer Tactic Those of us that analyze our server logs began to ... »
The Future of FREE on the Internet Is Already Here — 2001-09-11
As a webmaster, I have become intimately aware of the most often used keywords used in search engines as they may apply to my own website. Each month, one word consistently ranks in the ... »
Last Night I had A Little Talk With Myself About My Aunt Aida. Part: 1 — 2001-09-04
I first met Aida way back in the late 1970's to 80's. In those days I was working as an Advertising Representative for a provincial newspaper. Aunt Aida was my favourite aunt. She always ... »
Low-cost ways to reach your target audience — 2001-09-04
You're smart, tenacious and exceedingly good at what you do but, alas, not wealthy or flush with venture capital. You've started a business, and now you need to tell the world. Given our ... »
Managing Your Lead Qualification Process Effectively — 2001-08-30
Lead generation is a simple process once you understand your marketplace and how your product adds value or solves a problem for your customers. Your company's web site, for example, can ... »
Marketing Is A Matter Of Choice — 2001-08-30
It is my experience that Marketing is the most misunderstood and consequently misused tool of any business-particularly the small business. Yet, when used correctly, marketing can allow ... »
Like Quicksilver into the Past — 2001-08-28
I have seen the Internet future and it’s moving like quicksilver into the past. Have you ever tried to pick up mercury after it forms a bead on the ground? Drop a thermometer sometime. Or ... »
Where do we go from here? — 2001-08-28
When I first came online, I was quickly frustrated by the lack of professionalism I found on the Internet. At first, I struggled with poor or non-existent service. Later, it became ... »

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