Articles from Marketing category

Subscription Premiums What’s Working And What’s Not — 2001-08-24
What’s working in premiums today and what isn’t working? To find out, I conducted an informal survey of circulation directors and asked them the following questions: Is there a point at ... »
Advertising Should Motivate People to Action — 2001-08-10
I've never been a fan of "Institutional" advertising. I've been brought up on good ol' fashioned direct response advertising. That is, advertising that produces a targeted, measurable, ... »
Fulfill The Needs and Desires of Your Prospects — 2001-08-10
The key to a great marketing campaign starts with understanding how the needs of your prospect relate to your product or service. It's basic, but most business owners never consider the ... »
Keep On Keepin On Until They Say, Stop! — 2001-08-10
For the last five years I've been a member of the Junior Chamber of Commerce (AKA "Jaycees"). If you're not familiar with the organization, it's a member-service organization whose purpose ... »
Marketing Lessons From Tu Tu Tango — 2001-08-10
I don't get out much. I've got a beautiful 5 month old son who keeps me "honest" and out of trouble. But, when I do get out, I like to go out to dinner at a nice restaurant. You know, to ... »
How To Derive Benefits? What are Benefits? — 2001-08-03
Make your headlines benefit loaded... Make your ads benefit loaded... Make your sales copy benefit loaded .... Hold on! What are benefits? `Benefits` is one term that is most commonly ... »
Toll-Free Phone Numbers Can Cost You Sales — 2001-08-01
Yes I know a toll-free telephone number for your business can increase response from your customers. But did you realize that international customers can NOT use it? So what do I want... ... »
Sam, My Border Collies Internet Marketing Advice! Part 3 — 2001-07-27
Sam (that's my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that ... »
Stay Focused, Shun the Quick Fix — 2001-07-27
With competitive pressures coming from all sides, and the crushing need to make the quarterly forecasts or be punished by Wall Street, finding a competitive difference is harder than ever. ... »
Strengthen Affinities With Spiral Branding — 2001-07-27
Branding is finding its way back into the good graces of large enterprises and start-ups. With barriers crumbling, geography switching is rampant. Every buyer is smart and empowered. ... »

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