Articles from Marketing category

The Brand Advantage: Keys to Successful Implementation — 2001-07-27
Brand is an unbeatable tool for building sales and loyalty in a catalog environment. It can tie your entire campaign together, catalogs to ads, online to lead generation inserts, and, ... »
7 Ways To Add The Magic Of 7 To Your Marketing — 2001-07-26
There are certain numbers that appeal to our subconscious mind. We like things that come in twos (salt and pepper, eggs and ham), threes (Three Blind Mice, three wishes, and three ... »
7 Phrases That Will Make Me Delete Your Ad — 2001-07-24
A word of warning- I've got a twitchy mouse finger, and I'm not afraid to use it! Unfortunately for all you advertisers, I'm not the only one. Whether your ad arrives in my Inbox as a solo ... »
Your First Mission Statement — 2001-07-20
To start building your very first Mission Statement, you will need to answer three questions: 1) Who is your target market? This identifies your ideal customer group or "Niche". 2) ... »
Trade Shows - Worth the Bother — 2001-07-14
Several years ago, when I surveyed business owners about their biggest marketing successes and failures, a woman wrote me a heart-rending tale of having squandered her marketing budget ... »
3 Point Blank Linking Formulas! — 2001-07-12
1) COMMUNITY TOGETHERNESS Allow other web sites to use your online community for their web site visitors. Just have them link directly to the discussion board or chat room. Include your ... »
Tips & Tricks for More Efficiency — 2001-07-12
When running an online business, there are so many important details to remember to take care of. Between the website maintenance, answering emails, writing articles, organizing ad swaps, ... »
How To Give (And Take) Constructive, Helpful Criticism On Direct Marketing Ideas, Concepts, Design, And Copy — 2001-07-06
H.G. Wells once said, There is no human urge greater than the urge to change someone else’s copy. And Ken Weissman, a colleague who ran a general advertising agency in the 1980s, once told ... »
How to Increase the Power of Your Testimonials by 500 Percent — 2001-07-06
Are you using testimonials in your marketing? If not, you are missing one of the most successful forms of marketing ever used. Adding a testimonial to your current marketing material can ... »
Web Sites Must Meet Marketing Objectives And Many Don’t — 2001-07-05
Since putting up my Web site, www.bly.com , in April 1998, I’ve received a ton of unsolicited e-mails, faxes, and phone calls from casual Internet surfers as well as Web professionals ... »

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