Articles from Marketing category

Your Market Value — 2001-03-23
You dont get paid for your time. You get paid for the value you bring to the marketplace. How much value are you creating and are you getting paid for it? My wife and I have been having ... »
Market your services without feeling like a slimeball — 2001-03-20
When it comes to marketing and promoting your services as an independent professional, you may wonder how you can manage it with authenticity and integrity. After all, to market and sell ... »
A Case Study in Co-Branding — 2001-03-07
American Isuzu Motors, a long time client of my company, M\S Database Marketing, wanted to extend their brand image to the rugged outdoors to separate its vehicles from the competition by ... »
An Eye on Privacy — 2001-03-07
Forget about the pending Microsoft breakup, the demise of Internet retailers, and the roller-coaster stock market. The real hot topic on the Internet today is PRIVACY! Marketing on the ... »
Do You Understand Your Customers? — 2001-03-05
As marketers, we have to understand why and how individuals make their buying decisions so that we can better serve their needs. Without doubt, marketers who understand consumer behavior ... »
How Rude! -- Internet Marketing Tales From the Darkside — 2001-02-15
"Take me off your mailing list. I did not write you for information and I do not want your mail. If you continue to mail your stupid information to me, I will consider it harrassment." ... »
How to dazzle prospective clients with your Guru Profile — 2001-02-15
So youre a guru, and you want to hang out your shingle on Guru.com. Its easy, the instructions on the site promise -- just follow a few simple steps, and *Presto!* youll have your own Guru ... »
How to start getting paid what youre worth — 2001-02-15
Sure, your clients love your work. But do they love you enough to pay you what youre worth? Do you know what youre worth? Have you given much thought to how much you should charge your ... »
Make Yourself a Marketing Guru in 7 Easy Steps — 2001-02-15
Ready to get yourself and your online business the publicity you deserve? More "celebrity status" equals more money. Learn how to become an Internet marketing force to be reckoned with, in ... »
Professionalism on the Internet: Will it ever REALLY exist? — 2001-02-15
Everyone seems to be writing articles about professionalism on the Internet lately. And, as much as I hate to conform to "the norm," I feel compelled to do the same. Only, in THIS article, ... »

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