Articles from PR/Publicity and Media category

The Number One Enemy of Online Success! — 2002-07-19
Is it poor technology, is it weak marketing, maybe not having a great domain name or lack of funding? There are a large variety of factors that affect your success online and most of them ... »
Public Relations: Antidote for Small Business Failure — 2002-07-04
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have ... »
Thinking About A Public Relations Career? — 2002-07-04
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its ... »
How to Get Booked on Oprah — 2002-06-24
Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must ... »
Public Relations Going O.K.? — 2002-06-18
Yes? Good! Still, if you’re not getting the behavior changes you paid for, you’re wasting your money. Here’s why I say that. People act on their perception of the facts, and those ... »
Planning for 2002 Business Recovery?Use Public Relations Firepower — 2002-06-14
Who wants to face the challenges of Business Recovery 2002 without this kind of firepower? Especially when getting your piece of the expected economic recovery this year will almost ... »
What Does the Public Relations Client REALLY Want, and Why? — 2002-06-14
It’s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they ... »
WRITING FOR PUBLICITY AND FOR PROFIT ON THE WEB — 2002-06-06
I sincerely believe that there has never been a better time in history for we (or is it us?) writers to making a comfortable living on the internet. The World Wide Web offers you an ... »
Choosing the Right Media for Your Message — 2002-05-14
Today, there is a great need to communicate to the customer (trade or end-consumer) with intimacy, timeliness and relevancy. But many marketing managers are stuck in a rut of communicating ... »
How to send e-mail press releases. And how NOT to! — 2002-05-14
We work hard to impress upon our clientele that overuse of the email addresses weve collected is intrusive and offensive. We advocate addressing only those media that are likely to serve ... »

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