Articles from PR/Publicity and Media category

Why does your business need the media? — 2002-05-14
What will happen if your competitor reaches the media with a new product or additional service before you do? Today many people turn to the media for information. The media can launch your ... »
Spread the Word with Public Relations — 2002-04-23
One of the least expensive and potentially most effective ways to promote your Web site or business is through public relations (PR). Word-of-mouth or mention in a published article can ... »
How to Get Free Media Publicity for Your Business by Sending Press Releases On-line: How to write them, who to send them to, and what media managers are looking for. — 2002-04-15
USE THE MEDIA--marketing help for biz. "Do News Releases Work?" Invariably, when I talk with business people on-line, someone asks that question. Many of us have sent out a press ... »
Write for Publicity — 2002-03-29
If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer. If you've been on the Internet for a ... »
Attract Media Coverage Without Spending Advertising $$ — 2002-02-13
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, ... »
Making Press Releases Work - Creating News Where None Existed — 2002-01-15
Arent you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is ... »
Publishing in the Aftermath of Terror — 2002-01-03
In wake of the recent events in New York City, Washington D.C., and Pennsylvania in the United States, I felt it was very important to talk to you today about the power of our ... »
Evergreen Stories...Use Them To Get Free Publicity That Will Put More Greenbacks In Your Bank Account? — 2001-12-28
Remember the Barbra Streisand song from the 70's... Evergreen? One of the lines from that song is...'Fresh as the morning air...' Well, 'evergreen' means something completely different ... »
6 Surefire Ways to Botch a Media Interview — 2001-12-13
Has a writer or journalist ever asked you for an interview about your industry or your business? During the seven years that I've been a writer, I've interviewed many business people for ... »
Publishing For Publicity — 2001-12-05
Publishing your own e-zine (an electronic magazine or newsletter) is one of the most effective ways to gain publicity online. E-zine and discussion group publishers are increasingly ... »

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