Articles from PR/Publicity and Media category

How to work with referrals — 2002-08-01
Are you jealous of "competitors" who say, "Oh, our new business comes through referrals?" Theyre looking down their noses, saying "We dont have to promote: business just comes to us by ... »
Ignite Your Web Site Traffic With FREE Publicity! — 2002-08-01
Do you know what the most important factor of a profit-generating online business is? Its WEB SITE TRAFFIC, which is accomplished through marketing and promotion. Online sales depend on ... »
Magazines Online: They’re Finally Getting It — 2002-08-01
Looking back it’s amazing to recall that magazines were once considered the best-positioned companies to succeed online. In the ancient days of the early 90s, magazines seemed to have it ... »
PRofiting from Publicity: Online Public Relations — 2002-08-01
Introduction One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of ... »
Smart PR Strategies To Get Your Small Business Free Media Coverage — 2002-08-01
Paul opens his favorite business magazine to find a fawning interview with Amazons Jeff Bezos. Then he picks up the morning paper and reads a long story on a new donut chain being built in ... »
The customer is NOT always right. — 2002-08-01
Someone had signed up for my Marketing Tele-Clinic in February but then said they were not ready for it and would join the one in May. I said fine, and then sent her a reminder last week. ... »
Writing An Effective News Release — 2002-08-01
A News Release is an effective way to get FREE Publicity. There is however a distinct difference between writing an ad and composing a News Release. The purpose of an ad is to solicit ... »
Using The Writer Within You To Build Your Online Business — 2002-07-31
In an article I wrote called There’s A Writer Within You I suggested that everyone has good or bad experiences, which they could use to write articles or stories. In the article I go on ... »
The Truth About Branding for Publishers — 2002-07-22
Branding, or brand marketing as some now call it, is one of the buzzwords of public relations and marketing. I searched several dictionaries in vain for a precise definition of this high ... »
Whats Better Than Free Advertising? — 2002-07-22
Free advertising is as good as it gets, right? You get your message out, and you dont have to pay for it. What could be better? Free publicity. In my opinion, the very best thing you can ... »

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