Articles from PR/Publicity and Media category

Generating Publicity: Knowing Your "Media Market" Can Be Critical! — 2003-06-24
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their ... »
How to Get Millions of Dollars in Free Advertising for Your Web Business — 2003-06-12
One web business generated over one million hits it's first month online... An ezine publisher produced over 14,000 new subscribers for his email publications in one week... A home ... »
How to Tap in to the Holiday Publicity Bonanza — 2003-06-09
Have Yourself a Merry Little Christmas - How to Tap in to the Holiday Publicity Bonanza. If your product or service can be given as a gift, a publicity windfall awaits at the end of the ... »
31 Ways to Get Your Name in the News — 2003-05-30
A news release is sent to editors and journalists in order to generate a news story in a newspaper or magazine. It's one of the easiest and cost-effective, ways to get your message out ... »
Writing A Press Release — 2003-05-29
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of ... »
Make the Media Your Friend — 2003-05-28
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first ... »
How to Pitch a Story to the News Media — 2003-05-20
We all have businesses that are newsworthy, right? Well try telling that to a busy newspaper editor! Here are some great tips for getting noticed: 1. Put it in writing. Generally ... »
Do You Have A Press Package? — 2003-05-16
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the ... »
Getting Noticed — 2003-05-16
One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad ... »
Public Relations: Time To Fix It! — 2003-05-14
Is it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive ... »

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