Articles from PR/Publicity and Media category

Authentic Marketing — 2002-08-02
his month I got philosophical and decided to interview myself about "Authentic Marketing." Ive noticed over the years that many professional service business owners have real issues with ... »
24 Killer Press Release Secrets! — 2002-08-01
24 Killer Press Release Secrets! 1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press ... »
Are People Talking About You? — 2002-08-01
If I were referring to the local town gossip, you would probably want your answer to be no. Although, the way I see it, if they are talking about me, they are leaving everyone else alone. ... »
Customer Interface: Virtual Press Box — 2002-08-01
Want coverage? Reserve a section of your site for information journalists need. I was writing an article recently and wanted to make a statement about how the worlds of banking and ... »
Dont Forget About Offline Advertising! — 2002-08-01
A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline ... »
Extreme Meetings for Extreme Project Management — 2002-08-01
I eat my bagel as I sit through an early meeting at 8:00 AM to form a quick strategy for the 9:00 AM Corporate Communications meeting. Soon after the 9:00 AM, after a quick coffee break, ... »
Free Seminars A Powerful Promotion, But Difficult To Sell — 2002-08-01
Many marketers believe that offering a free seminar to their prospects will boost sagging direct mail response rates and make their company stand out from the crowd. But beware. The free ... »
Hold Onto That Turf — 2002-08-01
The battle for control of the companys Web site has begun, and information services organizations that dont make themselves indispensable fast, risk being pushed to the sidelines. A ... »
How to Tell Your Story in the Media — 2002-08-01
From The Art of Self Promotion #22 Publicity is by far one of the most effective marketing tools at your disposal, but how do you promote yourself to the media so that they will give your ... »
How to Use Tip Sheets to Promote Your Business — 2002-08-01
The Art of Self Promotion #21 The goal of marketing is to make your prospect comfortable enough to say yes to working with you. But while one prospect may need a fancy brochure, another ... »

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