Articles from Selling Techniques category

Marketing With a Lead Generation Sonar — 2001-07-25
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods. Institutional or conventional marketing ... »
Mastering the Internets Two Sales Methods - Part 2 — 2001-07-25
In the last issue, we discussed the first of the two methods to make sales on the Internet -- Instant Excitement. This method consists of soliciting sales in the excitement of the moment. ... »
Mastering the Internets Two Sales Methods - Part 3 — 2001-07-18
In parts 1 and 2 of this series, we discussed the two methods of making sales on the Internet, Instant Excitement, and Earned Association. Now, the real question is this: How do we ... »
How Discussion Forums Bring in Business — 2001-07-13
Conservatively estimated, I will have earned more than $60,000 this year through one form of marketing that I enjoy so much, I would do it without any monetary reward. My outlay to bring ... »
3 Interlocking Sales Intensifiers! — 2001-07-12
1) FLEXIBLE OFFERS Keep your offers as flexible as possible. If you offer a set price for your product, you could also offer the people that can't afford it an optional payment plan. For ... »
Increase Your Sales By Increasing Your Believability — 2001-07-11
People won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about ... »
Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man? — 2001-07-10
I was just sitting here at my computer (as usual) when my husband walked in and announced, "There's a man here to see you". What? I wasn't expecting anyone. "Who is it", I asked. "Some guy ... »
How To Overcome Price Resistance When Selling High-Priced Information Products — 2001-07-10
When selling specialized information products -- newsletters, conferences, online services -- we are often asking prices that are many multiples of what trade publishers charge for books ... »
How To Sell Information in The Information Age — 2001-07-10
Is the information explosion a good thing for information marketers? Actually, it’s a mixed blessing: People have too much to read and not enough time to read it. More and more ... »
How To Sell Software By Mail — 2001-07-10
In March, I wrote a column on how to sell software by mail. Since then, I’ve produced dozens of ads, direct mail packages, and brochures for software clients, and in doing so have ... »

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