Articles from Selling Techniques category

Is Selling a Talent, A Skill, or a Process? — 2001-05-15
Sales is all of the above. And if you're going to be successful in your small business you've got to first understand sales and then master it. First of all, there are many misconceptions ... »
How to create a Unique Selling Proposition (USP) — 2001-05-10
Even while you creatively imitate others, remember that it's also important to be different. Distinguish your business or practice from all the rest. Make your enterprise special in the ... »
Making Sales At Gunpoint — 2001-05-10
I have received so many emails lately by people wanting a "cooking cutter" process for successful marketing on the Internet. Well frankly, I would be remiss and deceitful if I didn't shoot ... »
The Prospecting Seminar - How to become indispensable to customers — 2001-05-10
"It's ten times more difficult to get customers as it was ten years ago," exclaimed the marketing director of a major corporation's eastern region. "Our sales reps are working harder than ... »
Customers buy by the dozen — 2001-05-09
Whenever sales people, sales managers and sales trainers get together, the terms "customer" or "client" often dominate the conversation. That's just a part of the business world they live ... »
Questioning tips to help you sell more — 2001-05-07
The most important part of the sales process is questioning. Presenting without questioning, and questioning adequately, is like buying a gift for someone you know absolutely nothing ... »
How to Improve Sales Productivity: Asking Questions Makes the Sale — 2001-05-04
In spite of even the most ardent efforts by sales managers, far too many field salespeople continue to put the cart before the horse; the answers before the questions. Evidently, they ... »
Endorsement Marketing Secrets — 2001-05-03
Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are ... »
Are you using all 7 of these highly effective marketing tactics? — 2001-04-30
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best ... »
Assuring Customer Satisfaction — 2001-04-27
"Those who enter to buy, support me. Those who come to flatter, please me. Those who complain, teach me how I may please others so that more will come. Only those who hurt me are ... »

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