Articles from Copy Writing - sales copy category

Misconceptions About The USP — 2003-05-14
Ive written about this subject on more than one occasion, and Im writing about it yet again. Why? Because in my discussions with clients I have found that the most misunderstood concept ... »
Resources to boost your Profitability! — 2003-05-14
When I first started writing marketing pieces, in line with my business, I was really intimidated by the multitude of sources of advice I came across. I researched, studied, ... »
Sales Letter Secrets From The Man Who Sold Coal By The Train Carload — 2003-05-14
If you were to ask any of the top copywriting pros who theyve learned from - one name is sure to be repeated over and over again -- Robert Collier. In the 1930s, Robert Collier was able ... »
Sam, My Border Collies Internet Marketing Advice! No 17 — 2003-05-14
Sam (thats my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that ... »
Sam, My Border Collies Internet Marketing Advice! No 18 — 2003-05-14
Sam (thats my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that ... »
Sam, My Border Collies Internet Marketing Advice! No: 9 — 2003-05-14
Sam (thats my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that ... »
Secret Formulas For Writing Headlines That Sell — 2003-05-14
We all know the importance of a powerful headline. However, writing a great headline isnt as easy as it sounds. An effective headline will literally force your potential customers to ... »
Secrets Of Effective Online Sales Letters — 2003-05-14
Here are a few key secrets of highly effective sales letters. You will find them being used over and over again, because they really work. According to Bill Myers, one of Americas ... »
Seven Keys To Writing Powerful Online Marketing Copy — 2003-05-14
In order to maximize sales and profits, these are the essential elements you must have in all your online marketing communications: Open With A Benefit-Rich Headline A strong, enticing ... »
Six Essential Elements of Successful Sales Letters — 2003-05-14
I’m about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these ... »

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