This is slightly off-topic, but I'm hoping someone here might know how to do this.

Does anyone know if it's possible to cause a users default web browser to open upon insertion of a DVD-ROM? I have a client who wants an HTML site with a menu list of links to other files stored on a DVD, and would like end users to access the interface via their web browser. Is there some way to set it to auto play, which would then open the browser and the interface?