Date: 05/05/06 (Java Web) Keywords: software, crm Bill Stevens, Senior Director at Cognos, contends that CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) software do not provide proper granularity to enable informed decision making for pharmaceutical industries. At a high level I understand his sentiments as generic CRM and ERP systems are too broad to well address the specific pain-points of pharmaceutical [...]
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