Date: 06/19/06 (Java Web)    Keywords: google

Google has designed and tested a system which listens to the show you are watching to deliver personalized information or advertisement. The “mass personalization” system can identify a programme from as little as five seconds of sound. Google researchers believe it could also be used to monitor audience size or create social networks around viewers watching [...]

Source: http://blog.taragana.com/index.php/archive/google-personalized-advertisement-based-on-tv-shows/