Google Making Reasonable Effort To Control Click-Fraud: Report

    Date: 07/24/06 (Java Web)    Keywords: google

    As part of the settlement in the click-fraud case - Lane’s Gifts v. Google, Google had agreed to have an independent expert examine click-fraud detection methods, policies, practices, and procedures and make a determination of whether or not Google have implemented reasonable measures to protect their advertisers. The 47-page report, by Dr. Alexander Tuzhilin, Professor [...]

    Source: http://blog.taragana.com/index.php/archive/google-making-reasonable-effort-to-control-click-fraud-report/

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