Date: 08/23/07 (Java Web)    Keywords: no keywords

Jonathan Schwartz, CEO of Sun Microsystems, has written a heart-felt piece on the value of branding for a company and its customers. I very much agree with him. A brand is not just a promise, it is an expectation, it is a theme to rally behind. The saying goes, “a brand is a promise.” On a [...]

Source: http://blog.taragana.com/index.php/archive/the-meaning-value-of-branding/