Travelers visit the travel website 2.5 times before purchase

    Date: 01/11/08 (Web Technology)    Keywords: web

    On average travelers visit the purchase website 2.5 times, according to comScore. Customers make 12 travel-related searches, visit 22 websites and take 29 days from the first time they search until they make a purchase. 45% of transactions occur 4 weeks or more after the first search. Most shoppers visit...

    Source: http://blogs.zdnet.com/ITFacts/?p=13619

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