17% of Web users think official product sites are useless

    Date: 03/05/08 (Web Technology)    Keywords: web

    Only 14% of users conduct research on branded consumer-packaged goods (CPG) Web sites. According to the results, consumers who don’t conduct their research at a CPG product web site told us their reason was because: don’t know about the branded product sites (67%); don’t find the branded product sites helpful...

    Source: http://blogs.zdnet.com/ITFacts/?p=14089

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