Date: 10/04/06 (WebDesign)    Keywords: technology, web, seo

I thought this was an interesting article.
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18 Questions Your CEO Forgot to Ask When Building Your Website

Why are you always retrofitting and re-optimizing? Your CEO (or other decision maker) didn’t ask the right questions. You need to know how to build and promote a website from the ground up to be successful. Picture your perfect web presence. Visualize web 2.0 Zen. Now work backwards and apply these principles to your website among various time, budget, legacy technology, and personal ego obstacles of varying degrees in the way of your quest towards website enlightement. Welcome to the world of SEO.

There’s a big difference between an “ideal website” built in a vacuum with an unlimited budget and no competition versus retrofitting, optimizing, and improving and existing website. These are the questions your CEO forgot to ask. Make sure they get asked. If you understand the IDEAL website and the value of each component that would go into it - you can understand how to balance financial and time budgets for the highest ROI on a project, and overcome the normal hurdles that every company faces. These are the top questions your CEO forgot to ask.

Source: http://community.livejournal.com/webdesign/1172898.html